MEGAN PIERCY
Master Lecturer
Brand Communication Head
BucHouse Student Agency Faculty Mentor
Internship Coordinator
East Tennessee State University
Media & Communication
August 2011 - Present
Email:
Address:
Johnson City, Tennessee
A Bit About Me
Experiential learning, collaborative environments, and elevated analytical skills are at the center of my academic efforts. As a Master Lecturer and Brand Communication Head in Media and Communication, I lead upper-level advertising and public relations courses that are rooted in theory, develop critical thinking and creative strategy skills, and offer practical application through client connections. I lead the student capstone experience, BucBrands, and co-lead the AAF National Student Advertising Competition team, having placed 1st in Districts four times and in the Top 8 Nationally three times!
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New to ETSU is the BucHouse Student Agency- an interdisciplinary organization providing real world experience for students (with faculty mentors) through client work. With ETSU campus, community, and regional clients on board, our students are curating message and creative strategy and productions to meet organizational goals. The agency operates with multiple extensions (of which I oversee)- PRSM (Public Relations and Social Media), DART (Digital Art and Research Talent), Pepper Productions, Insights Garden, and Marketing Strategy.
Work Experience
Classes Taught
ADVR 4730 Capstone in Brand Communication
PUBR 3770 Brand & Social Media Production
MCOM 4989 Internship
ADVR 3100 Brand Communication
National Student Advertising Competition Team
PUBR 2770 Brand Communication Writing
MCOM 2100 Introduction to Media Writing
MCOM 4900 Study Abroad, Dubai, UAE
Service
Strategic Media Club, Adviser. Facilitate student networking and personal development through on- and off-campus experiences, including workshops and industry site visits (Orlando, Florida; Washington, DC; Atlanta, Georgia; New York, New York; and Charlotte, North Carolina.
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Internship Coordinator.
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Student Showcase and Awards Ceremony, Director. Organize and promote the department's annual end-of-year celebration event.
Portfolio
BucBrands
ADVR 4730 Capstone in Brand Communication
Fall 2024
Client: Sullivan County Department of Education
GOAL: Develop a brand identity and campaign that Improves perceptions of the school system among target audiences.
DELIVERABLES: Brand identity, brand film, public relations campaign, brand reveal and film screening event
PARTNERS: GoToTeam, ETSU Brand & Media Strategy, ETSU Digital Media
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Assets:
Client: ETSU Advancement
GOALS: Increase donor numbers, donations, and improve donor relations.
DELIVERABLES: Traditional and digital tactics, rewards system, affinity product, and brand storytelling.
PARTNERS: ETSU Digital Media
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Assets: Pitch
Fall 2024
NSAC
National Student Advertising Competition
Nationals (6th place finish)